Home > Search Results: keywords:"pricing strategies"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Agent-Based Model of the Software Market
 Bureš, Michal ; Kukačka, Jiří (advisor) ; Klinger, Tomáš (referee)
In this thesis we apply agent-based modelling methodology on the software market. We derive and implement an original model of the market as the research in this field seems negligible. The work focuses mainly on the derivation of the model and explanation of the methodology. Specific features of the software market are discussed and presented as assumptions of the model. Based on these principles we construct a model of the software market with complex customer behaviour. In the end we test our model in an application we developed solely for this purpose. Responses of the model to dynamic modifications of individual parameters are tested using the application. A simple case scenario in which we apply the model on the dynamic market of game engines is presented. Powered by TCPDF (www.tcpdf.org)
Detailed record
Influence of commodity costs on the price of FMCG products
 Baituyakova, Danagul ; Tyll, Ladislav (advisor) ; Machek, Ondřej (referee)
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of a good. Thirdly, statistical testing is applied in order to identify if the model could correlate with reality based on historical data. In this part the thesis discusses the limitations of the model and gives more real life examples of how the price is set, besides the commodity influence. Thanks to it, a reader will be able to draw conclusions from the given information and deeper understand the complexity of the FMCG market industry.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English